Promote Your Station

Consider using paid adverts for your station. The options include using paid search advertising on Facebook, Twitter, Instagram and Google Adwords. Paid search enables you to launch targeted ads by demographics, gender, interests and more, meaning your radio station will be put in front of audiences that are likely to be interested in your station.

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Search Engine Optimization (SEO) For Your Station

If you have a website for your radio station, we suggest that you optimize your site to rank as high as possible for highest visibility and discoverability. To enable your audience to listen to your station on your website, integrate your website or have a website widget added to your site.

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List Your Station on Radio Directories

Radio directories are high traffic locations for listeners as they offer different genres of music. By listing your station on popular radio directories, you put your station in front of an already existing audience. Ensure you list your station under the right genre or category. The more directories you list your station on, the more discoverable your station will be to listeners. To list your station on different directories, you will require your stream URL for your radio station. 

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Invite Guests To Your Shows 

One way to spice up your schedule is to bring in guests regularly. Guest appearances not only give you new and fresh content, but they can also draw in new listeners who may be fans or friends of them, helping to increase your listenership.

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Enable In-Car Listening

A great way to keep and grow your audience is to provide them with options to listen in-car as radio is popular during commute times. Educating your listeners on how to listen in their cars is essential. Make your content easily accessible and make simple step-by-step guides available on your website for your listeners’ reference or through weekly pre-commute reminders to your listeners. 

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Get a Mobile Application for Your Radio Station

Mobile Applications allows your listeners to listen to your station on their mobile devices and whilst on the go. A feature-rich mobile app that provides a powerful dashboard to help you engage and grow your listenership. As a radio broadcaster, you can control the content, the dialog and your brand on your mobile application.

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Let Your Programming Do The Work

The content you broadcast on your radio station, as well as your Radio DJ personalities, play a huge role in retaining listeners and growing your audience. \ Unique, interesting and relevant content drives audience engagement increasing the chance of word of mouth and good recommendations, which can play an integral role in growing your listenership. You can also promote your scheduled shows through jingles as a way of generating interest to upcoming shows. Competitions also engage audiences, so consider adding competitions and drawings to your programming. Please note  regulations which relate to competitions and prize draws in your area.

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Convert Your Programs Into Podcasts

Podcasts are on demand content that allows your audience to consume your shows on their own time. The Podcast format is sharable enabling your listeners to share your content in many ways such as social media. Sharing podcasts which contain copyright protected music is illegal so you'll have to do some editing.